Increase Summer Sales for Your Wireless Store
Get your summer foot traffic off to a fresh start! When managing a wireless store, whether you are a T-Mobile, Univision, or Ultra Mobile dealer, there’s almost nothing that compares with a word-of-mouth referral. When other local establishments are backing you, your customer flow will just naturally float upward. We at Ameritel – a wireless master dealer – know that sharing a customer base among local businesses generates the best marketing tool ever created – word of mouth! And summer is one of the best seasons to plant the seeds of reciprocal marketing.
Your community is the source of your best customers
Summer is a great time to lay the groundwork for good relations with your fellow merchants. Why now? Because as the year progresses, school will start, the holidays will ensue, and with each special sales campaign, your reciprocal friendships will pay off in a big way.
Get started establishing your summer contacts. Here are a few ideas.
- Arrange personal visits to local merchants in your city. Include real estate offices, coffee shops, grocery stores, hair salons, brew pubs and even small banks and credit unions. Don’t forget the local Chamber of Commerce. People getting newly established in your area will be looking to set up services.
- Get to know local managers and owners. Ask if they’d like to make some of their sales materials available in your store, such as small flyers, notices, menus or ads. Don’t forget, their interest in drawing new customers is similar to your own, and they most likely have summer specials in the works, too.
- Explain that your wireless phone store occasionally features some great special offers, discounts and super deals that you’d like to share with their customers. Get permission to drop off some marketing materials, and seal your new relationship with a friendly exchange of business cards. Be sure to keep good notes about each visit. It’s not always best to approach a store manager with an armload of marketing materials on the first visit. Establish a professional relationship first, and respectfully ask for permission to leave your materials on a return visit.
- Offer to mention the summer promotions of other businesses on your store’s social media sites. In exchange, they may be willing to do the same for you.
Always offer to assist others before asking for their help! If you convince other merchants of the value of your products, they’ll be more apt to recommend you to their customers. Again, word of mouth is magical!
Reaching their customers
Once you’ve made contacts with your local merchant-partners, you’ll want to follow up right away by delivering any summer sales and discount materials to their establishment.
- At this time of year, ice cream shops and restaurants with outdoor seating are especially busy! Get your sell sheets into local menus or on café tables to increase exposure to your store’s great summer deals.
- Have coasters printed with your company’s info, and ask for permission to leave them at outdoor tables. Coasters can be especially effective when customers are wanting a cold drink in the shade.
- Advertise a free ice-cream cone giveaway as a promotional draw, and make sure your neighboring merchants are personally invited to stop by and indulge. If you can, make a deal with a local ice cream store, and advertise their product while you’re at it.
- Does your community have local theater and art exhibitions? Try to be the company that provides paper fans for their patrons during these warm months. Of course, make sure your company info is tastefully printed on the fans!
Clever and easy marketing
There are so many ways to get the word out about your summer sales events. Try to get your store’s name under the nose of as many prospective customers as possible.
- Ask your local cross-marketing partners if they’d agree to let you stick a small plastic pouch on a conspicuous wall to insert brochures and sale notices. Most managers are okay with this, depending on the nature of their business. Scope out the space to see where their customers will best see your materials but, of course, let the company’s manager make the final decision.
- There is often a bulletin board in public establishments, or a lobby area where you might be allowed to place your materials. Always honor the merchant’s special requests for placement of flyers, ads or posters.
- Are you planning a blowout summer sale? Consider distributing hang-tags or card-size pieces in a blitz campaign of local businesses such as the ones we mentioned earlier.
Draw them in from the heat
Hot, sticky summer days can work to your advantage if you have something that will make customers want to come inside your store.
- Invite customers in for a freebie – ice cream, popsicles or soda. Hang a large, splashy sign outside, or post a sales person outside your entrance who can hold a large sign. Assign someone who will talk to people about your special deals as they walk by.
- Splash ads around town that suggests how much more customers could spend on vacation if they save money by shopping at your wireless store. Don’t forget to hit local airports and malls.
- Offer a cool, air conditioned experience in your store, with cold drinks, small snacks and comfy chairs.
- Personally invite all your neighboring merchants to stop by your store on a sale day for a glass of cold lemonade or iced tea. Remind them to send their customers your way for the best deals in town.
- If a customer says they were sent by one of your partner merchants, they should get an extra small discount. This will also help you see how well network marketing really works.
Author: Caroline Bloomfield
Content strategy: Sergey Izbash